As Australian influencers on Instagram with experience living in and working with companies in the USA, Mexico, and the Caribbean, we’ve seen firsthand the impact that sustainability can have on businesses and communities. By promoting sustainability and eco-friendly practices, companies can not only enhance the environment, but also drive growth and development in a responsible and ethical way.
Whether it’s sharing information about sustainable products and services, or raising awareness about eco travel and environmental issues, we’ve been fortunate enough to use our social media presence to make a positive impact (and we love every minute of it!).
Table of Contents
What is a sustainable influencer?
As people become more concerned about the environment, businesses are looking for ways to make their influencer marketing campaigns more sustainable. Instagram is a popular platform for influencer marketing, and there are a lot of sustainable Australian influencers on Instagram who can help businesses get their followers to care about sustainability and their conscious products.
One way we’ve used our platform to promote sustainability is by partnering with brands that are good for the environment and telling our followers about their products. This not only makes people more aware of sustainable options, but also brings more people to the business and boosts sales. Sustainable product brands include those creating reusable items (instead of single use plastic), as well as companies like Baiia who create sustainable swimwear from recycled ocean plastic.
We’ve also used our platform to raise awareness about environmental issues and encourage sustainability through organised cleanups. We organised a month long, country-wide clean up in the West Indies island of Grenada, calling it the “Green up Grenada” campaign.
Australian Influencers on Instagram
Instagram is a popular platform for influencer marketing, and there are a lot of sustainable Australian influencers on Instagram who can help businesses get their followers to care about sustainability.
Here are some of Australia’s most popular Instagram influencers who are known for promoting green and sustainable practises:
- Vivien & Aaron (us) @thedharmatrails. We are Australian influencers who focus on eco travel, slow travel and sustainability.
- Helen Janneson Bense is an Instagram influencer from Australia who has more than one million followers. She is known for her beautiful travel photos and her plant based diet.
- Kathryn Nelson @plasticfreemermaid is an Australian influencer on instagram sharing tips and tricks for reducing waste while promoting plastic free living and ocean clean ups!
- Kira from @thegreenhub_ is an advocate for reducing food waste and has plenty of amazing tips for improving sustainability in the kitchen
- Erin Rhoads is a hardworking author, blogger, and activist who is on a mission to get people to care more about the environment. On her popular eco-living website, @TheRogueGinger, she has been writing about her journey to use less plastic and waste since 2013.
- Lauren Wells is an Australian influencer on Instagram who covers a range of eco forward topics from eco products to organisations. Check out her profile @iamlaurawells
These influencers have a large number of engaged followers, and their commitment to sustainability can help businesses reach their followers with a message about sustainability. By working with sustainable Australian influencers on Instagram, businesses can reach customers who care about the environment and set themselves apart from competitors.
Australian Influencers on other platforms
In addition to partnering with sustainable Australian influencers on Instagram, businesses can also leverage other social media channels to promote sustainability. Some popular social media influencers in Australia who are known for promoting sustainability include:
- The Minimalist Vegan, a popular YouTube channel that promotes sustainable living and plant-based eating.
- The Sustainable Habitat, an Instagram account that shares tips for living a more sustainable lifestyle and features eco-friendly products.
By partnering with these social media influencers, businesses can effectively communicate a message of sustainability to a targeted audience of environmentally-conscious consumers.
Instagram for growth?
Influencer marketing campaigns can be a good way for businesses to spread the word about their brand, get more people to visit their website, and make more sales. But it’s important for businesses to do a lot of research and evaluation on potential influencers before partnering with them.
This is to make sure that their values and target audience are the same as yours and that they have a real following and engagement. Choosing Australian influencers on instagram can be helpful for marketing campaigns, but it’s important to set realistic goals and carefully track the results of any partnerships with influencers to figure out how well they work.
Picking the right Australian influencers on Instagram
Businesses should think carefully about their partnerships with influencers and make sure that the influencer fits with their values and audience. It’s also important for businesses to let customers know about any sponsored content or partnerships in order to be honest and keep their trust.
Influencer marketing is a good way for businesses to spread the word about their brand, get more people to visit their website, and make more sales.
But it’s important to have realistic goals and carefully track the results of any partnerships with influencers to see how well they work. By using the platform and knowledge of sustainable Australian influencers on instagram, businesses can effectively spread a message of sustainability and offer a greener way to increase sales and grow.
Here’s an example of Baiia, a great Aussie swimwear label that we worked with who developed a swimwear line using recycled ocean plastic!
Making influencer marketing campaigns relevant
Businesses can also promote sustainability through influencer marketing by running campaigns that focus on a specific environmental issue or cause. For example, a business could work with an influencer who is an advocate for climate action to create sponsored content that promotes the business’s efforts to reduce their carbon footprint.
Influencer marketing is a good way for businesses to spread a message about being sustainable and set themselves apart from competitors. By partnering with sustainable Australian influencers on instagram, businesses can reach a specific audience of environmentally conscious consumers and promote their own sustainable products, initiatives, and causes.
Want to work with us?
As Australian influencers on instagram, we love working with brands, tourism boards and other like minded individuals who want to promote eco friendly lifestyle choices, new technologies that encourage sustainable practice or destinations that are looking to encourage eco travel.
We love supporting Australian brands that care about the environment.
Australia has some of the most amazing and creative brands in this field, so we are proud to showcase them on our travels around the world!
Aaron is one of the co-founders of The Dharma Trails. His background in marine eco tourism and writing have blended together to create the eco travel platform read by users around the world.
